U-pick farm marketing that matches the crowd to the crop.
We're Vince and Jenna, a husband-and-wife team. We run the online side of u-pick farms, the ticketing, ads, email, texts, and social, so more families discover what you've built.
No pitch, no pressure. Just an honest look at where your farm could grow.
We understand how u-pick farms actually run.
A u-pick farm sells a crop that does not wait. Strawberries in June, blueberries and raspberries through midsummer, and every week the picture changes. One hot Saturday can strip a field by noon while the following Tuesday sits ripe and empty, and the phone rings all morning with the same question, what's ready to pick? The work is getting the day's crop report in front of the right families fast, spreading them across your picking days, and turning one June visit into a return trip every time something new ripens.
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Tell them what's ripe, every day
Daily picking updates by email and text answer the question every family asks before they drive out, so they show up on the right day and leave with full buckets.
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Match the crowd to the crop
Timed-entry tickets let you cap each picking session to what the field can give, so nobody drives forty minutes to find the rows already picked out.
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Bring them back for the next berry
A family that picked strawberries in June is your easiest blueberry customer in July. We message them the moment the next crop comes on.
The levers that matter most for u-pick farms.
- Daily crop-status email and SMS updates
- Timed-entry TicketSpice picking sessions
- Picked-out and weather alerts
- Picking bundles and farm stand add-ons
- Crop-to-crop return campaigns
- This-week social posts
Ticketing sits at the center of all of it, and a big part of our job is how we build your TicketSpice ticket page so the checkout feels easy and your numbers are clear.
This is part of how we approach agritourism marketing for every kind of farm, from u-pick farms to anyone else welcoming families onto their land.
Across the farms we run, our texts get opened at rates up to 98%, and nothing fills a ripe field on a Tuesday like a morning message that says the berries are ready.
Every farm and season is different, and results vary. See more on our work page.
Questions u-pick farms ask us.
How do I market a u-pick farm?
Start with the question every family asks, what's ripe right now. Build an email and text list at the field and on your website, send a short crop update on picking mornings, and sell timed tickets online so people commit before the weather or the crowd changes their mind. If you want us to look at your setup, the free farm review is the easiest place to start.
Should a u-pick farm sell tickets online?
Yes, for two reasons. Timed-entry tickets let you cap each session to what the field can handle, so guests are not picking through stripped rows. And every ticket comes with an email and phone number, which is how you fill the next crop without spending a dollar on ads.
How do I stop families from showing up when the field is picked out?
Tell them before they leave the house. A morning text or email with today's picking conditions, sent to everyone who has visited or bought a ticket, saves the drive and the bad review. Across the farms we run, those messages get opened at rates far beyond anything social media can reach.
When should a u-pick farm start marketing for the season?
Four to six weeks before your first crop, while the plants are still flowering. That is when you warm up last year's list, tease the picking calendar, and open early ticket sales, so opening day starts with a crowd you already know is coming.
Let's talk about your u-pick farm.
Tell us about your season and where things feel harder than they should. We'll send back a few honest thoughts on where we'd start. Helpful whether or not we ever work together.
Fall farms: we start onboarding for the fall season in early summer, and we only take on a few new farms each year.