Social
10 Farm Post Types That Drive Ticket Sales (Not Just Likes)
Stop posting random farm photos and start creating content that converts followers into paying customers. Here are 10 proven post types that drive ticket sales.
Most farm social media is stuck in a loop: a pretty pumpkin photo, a sunset shot, maybe a kid in a wagon. Lots of likes. Almost zero tickets sold.
The problem isn’t the photos. The problem is that there’s no narrative arc connecting the posts to a buying decision. Each post is a standalone moment. None of them ask families to act.
Here are the 10 post types we use with partner farms to turn the feed into a ticket selling engine. Use them in rotation. Don’t overthink any single post.
1. The behind the scenes setup post
Posted 3 to 6 weeks before opening. Content: a video or photo of the farm being prepared. Hay bales being stacked. The barn getting decorated. The corn maze being cut.
Why it works: it builds anticipation. Families see the season coming. They start mentally pencilling you in.
Caption ends with: “Opening day: Sept 28. Set a reminder.”
2. The “this is what’s new this year” post
Posted 4 weeks before opening. A single post or short video walking through what families will see that wasn’t there last year. New hayride loop. Expanded petting zoo. A new flavor at the food truck.
Why it works: gives returning families a reason to come back, and new families a reason to choose you over the competition.
3. The opening day countdown
Posted 7 days out, then 5, 3, 1. Short, energetic, photo or boomerang heavy.
Why it works: creates social momentum. Each post nudges followers closer to clicking through.
4. The early bird ticket announcement
Posted with the early bird launch. One post, designed like a billboard. Clear price. Clear date. Clear link.
Caption: “Early bird tickets for opening weekend just dropped. Family bundle: $38. Limited to the first 500 buyers. Link in bio.”
Why it works: gives followers a specific, time bound reason to act now. Not “we have tickets.” A real offer.
5. The weekly weekend recap
Posted Sunday night or Monday morning during the season. A carousel or video of the past weekend’s best moments. Real families. Real smiles.
Why it works: social proof. New followers see other families having a great time and immediately want in.
Pin the post to your profile during peak season so first time visitors land on it.
6. The “this weekend at the farm” post
Posted Wednesday or Thursday. Short and specific. Saturday weather, Sunday capacity, any special activities planned.
Why it works: gives a concrete reason to buy tickets right now, this week.
Pair this post with a paid boost to local family audiences. The combination of organic + paid drives weekend purchases more efficiently than either alone.
7. The guest spotlight
Posted weekly. A real photo from a real family who tagged you, with their permission. Short caption from them or about them.
Why it works: it’s the most authentic content type that exists. Future guests see real families enjoying themselves. Not staged. Not a brand shoot. Real.
Always get permission. Always tag the family back. It builds reciprocity.
8. The “what to know before you come” post
Posted weekly during peak. Short, practical, helpful. What time to arrive, where to park, what to wear, what’s open.
Why it works: it removes friction from the purchase decision. Families on the fence often say “we’d come but we don’t know what to expect.” This post directly answers that.
Pin this post during peak season as the second thing new visitors see.
9. The reviews and press post
Posted occasionally. A screenshot of a great Google review, or a quote from local press. Frame it as a thank you, not a brag.
Caption: “Thank you to the Johnson family for this kind review. We’re so glad your daughter loved the petting zoo.”
Why it works: third party validation. Especially valuable for families discovering you for the first time.
10. The “season is ending” post
Posted in the final two weeks. Honest, warm, time bound. “This is our last weekend of the season. If you’ve been meaning to bring the family, this is it.”
Why it works: it converts the families who’ve been thinking about it all month but haven’t pulled the trigger. The deadline does the work.
What ties these together
Each post type is designed for a different moment in the family buying decision. Discovery, consideration, evaluation, decision, repeat visit. The mistake is using the same post type repeatedly. The fix is rotating through them so every stage of the journey has fresh content.
The “just posting photos” trap
The single most common farm social mistake is what we call the “just posting photos” trap. Random pretty photos with no campaign behind them. They build brand awareness slowly but don’t move anyone toward a ticket purchase.
You don’t have to choose between aesthetic and conversion. The 10 post types above are all visually beautiful. They just also have a purpose.
A simple weekly rhythm
For most farms during peak season:
- Monday or Tuesday: Weekend recap (post type 5)
- Wednesday: This weekend at the farm (post type 6)
- Thursday: Guest spotlight or “what to know” (post type 7 or 8)
- Friday: Final reminder, maybe a video tour
- Saturday: A few stories, not a feed post (let the day breathe)
- Sunday evening: Quick story showing the day’s energy
Five purposeful posts a week beats fifteen random ones, every time.
What we do with our partner farms
We plan the social calendar around the rotation above, plus a custom mix tailored to your farm. We script the captions, design the carousels, edit the videos, and tie every post back to ticket revenue.
Likes are nice. Ticket sales are nicer. Both can happen at once when the posts have a purpose.