Social
10 Farm Post Types That Drive Ticket Sales (Not Just Likes)
Stop posting random farm photos and start creating content that converts followers into paying customers. Here are 10 proven post types that drive ticket sales.
Most farm social media is stuck in a loop. A pretty pumpkin photo, a sunset shot, maybe a kid in a wagon. Lots of likes. Almost zero tickets sold.
We’re Vince and Jenna, and we see this on nearly every farm account we look at. The photos are lovely. The problem is that nothing connects them to a buying decision. Each post is a standalone moment, and none of them ask families to act.
The posts that sell tickets are the ones tied to a date, an offer, or a deadline. Behind the scenes setup posts, early bird announcements, weekend previews, guest spotlights, and last weekend reminders each move a family one step closer to buying. Pretty photos build awareness. These ten post types build revenue.
Key takeaways
- A like is not a ticket. Posts sell when they include a date, a price, or a deadline.
- Start posting 3 to 6 weeks before opening day. Anticipation content does the heavy lifting.
- Rotate all ten post types so discovery, consideration, and decision each get covered every week.
- Five purposeful posts a week beats fifteen random ones.
What makes a post sell tickets instead of collecting likes?
Every post type below is built for a specific moment in a family’s buying decision: discovery, consideration, evaluation, decision, and the repeat visit. The most common mistake we see is leaning on one post type, usually the pretty photo, and wondering why the feed never moves revenue. The fix is rotation, so every stage of the journey gets fresh content every week.
The other thing these posts share is a destination. Every caption ends with one specific next step, almost always your ticket page. And make sure that page looks like your farm, not a generic checkout screen. Across the farms we run, branded ticket pages convert 10 to 30 percent better than plain ones, so the click you earned on social actually turns into a sale.
One more ground rule before the list: don’t overthink any single post. Thirty seconds of slightly shaky phone video with an honest caption will outperform a polished brand shoot that took all afternoon. Families follow farms because they want real, not because they want perfect.
The pre-season posts that fill opening weekend
The weeks before you open are the cheapest attention you will get all year. Nobody else is posting farm content yet, and your followers are starting to think about fall plans. Four post types do the work here.
1. The behind the scenes setup post
Post these 3 to 6 weeks before opening. Film the hay bales being stacked, the barn getting decorated, the corn maze being cut. One or two a week is plenty, and your phone is the only camera you need.
These work because they build anticipation. Families see the season coming and start mentally penciling you in before a single competitor has crossed their feed. End every one with the same line: “Opening day: September 28. Set a reminder.”
2. The “what’s new this year” post
Four weeks out, publish a single post or short video walking through what families will see that wasn’t there last year. A new hayride loop. An expanded petting zoo. A new flavor at the food truck.
Returning families need a reason to come back, and new families need a reason to choose you over the farm two towns over. This post hands both groups that reason in under a minute. If nothing big is new, small counts too: new photo spots, a new vendor, longer hours.
3. The opening day countdown
Post at 7 days out, then 5, 3, and 1. Keep them short and energetic, photo or quick video, with the number big in the image itself so it reads without sound.
The countdown creates social momentum. Each post nudges followers a little closer to clicking through, and by day one the families who have been watching all month finally have their moment to buy.
4. The early bird ticket announcement
This is the single highest revenue post of your pre-season. Design it like a billboard: clear price, clear date, clear link, nothing else competing for attention.
Steal this caption: “Early bird tickets for opening weekend just dropped. Family bundle: $38. Limited to the first 500 buyers. Link in bio.” That’s a real offer with a real cap, not a vague “tickets are on sale.” We walked through how to time and price these offers in our pre-season ticket strategy guide.
What we'd do Put a real cap on the early bird offer and let the system enforce it. If you sell through TicketSpice, set the ticket level limit to 500 and the offer closes itself the moment the last bundle sells. No manual cutoff, no awkward apology posts when someone buys at the old price.
The in-season posts that turn followers into weekend visitors
Once the gates open, your job changes. Pre-season posts build anticipation. In-season posts answer one question for every family scrolling on a Wednesday night: “Should we go this weekend?” These four post types answer it.
5. The weekly weekend recap
Post Sunday night or Monday morning during the season. A carousel or short video of the past weekend’s best moments. Real families, real smiles, real mud on real boots.
This is pure social proof. New followers see other families having a great time and immediately want in. Pin the best recap of the year to your profile during peak season so first time visitors land on it before anything else.
6. The “this weekend at the farm” post
Post Wednesday or Thursday, short and specific. Saturday’s weather outlook, Sunday’s expected crowds, any special activities planned, and the ticket link.
This post gives a concrete reason to buy right now, this week. Pair it with a small paid boost to local family audiences. Organic plus paid on this one post drives weekend purchases more efficiently than either alone, and it’s the only post we routinely recommend putting money behind.
A like is not a ticket. The post that sells is the one with a date, a price, and a link.
7. The guest spotlight
Post weekly: a real photo from a real family who tagged you, shared with their permission, with a short caption from them or about them.
It’s the most authentic content type that exists. Not staged, not a brand shoot, just a family that had a great Saturday. Always ask permission, always tag them back, and watch how often that family shares the post to their own friends. That second share is the whole point.
8. The “what to know before you come” post
Post weekly during peak. Short, practical, helpful: what time to arrive, where to park, what to wear, what’s open, whether the food truck takes cards.
Families on the fence often stall with “we’d come, but we don’t know what to expect.” This post removes that friction before they can use it as a reason to stay home. Pin it as the second post new visitors see, right under the recap.
The posts that close your season strong
The final stretch is where hesitant families either convert or quietly disappear until next year. Two post types do the closing.
9. The reviews and press post
Post occasionally, all season but especially late: a screenshot of a great Google review, or a quote from local press. Frame it as a thank you, never a brag.
Steal this caption: “Thank you to the Johnson family for this kind review. We’re so glad your daughter loved the petting zoo.” Third party validation lands hardest with families discovering you for the first time, and late season is full of them. If your review pipeline is thin, our guide to reputation management for farms covers how to ask without being awkward.
10. The “season is ending” post
In the final two weeks, post honest, warm, time bound reminders. “This is our last weekend of the season. If you’ve been meaning to bring the family, this is it.”
This converts the families who have been thinking about it all month but never pulled the trigger. The deadline does the work, so you don’t have to push. Run it as a feed post and a story, twice in the last week.
Watch out Don't pair your "season is ending" post with a panic discount. The deadline already creates the urgency, and a last minute price cut teaches families to wait you out every year after.
Which post fits each stage of the buying decision?
If you only remember one thing from this list, make it this: each post type has one job, tied to one moment in the family’s decision. When the feed covers every moment, tickets follow.
Here’s the whole system on one screen. Save it, print it, tape it to the office wall.
| Post type | When to post | The job it does |
|---|---|---|
| 1. Behind the scenes setup | 3 to 6 weeks before opening | Builds anticipation |
| 2. What’s new this year | 4 weeks out | Gives returning families a reason |
| 3. Opening day countdown | 7, 5, 3, and 1 days out | Turns attention into urgency |
| 4. Early bird announcement | The day pre-sale opens | Converts followers into buyers |
| 5. Weekend recap | Sunday night or Monday | Social proof for new followers |
| 6. This weekend at the farm | Wednesday or Thursday | Drives this week’s ticket sales |
| 7. Guest spotlight | Weekly in season | Authentic proof from real families |
| 8. What to know before you come | Weekly during peak | Removes friction and doubt |
| 9. Reviews and press | Occasionally, heavier late season | Third party validation |
| 10. Season is ending | Final two weeks | Converts the fence sitters |
What does a good posting week look like?
You don’t need all ten types every week. During peak season, five purposeful posts in a steady rhythm will outsell fifteen random ones, and you can batch most of them on a quiet Monday.
Here’s the weekly rotation we set up for most farms. Adjust the days to your crowd, but keep the order, because each post sets up the next.
- Monday: post the weekend recap. Pull the five best photos from the weekend, write two warm sentences, and let the smiles do the selling.
- Wednesday: preview this weekend. Weather, special activities, capacity notes, ticket link. Boost it a little to local families.
- Thursday: spotlight a guest or answer the practical questions. Alternate weeks between the guest spotlight and the "what to know" post.
- Friday: send the final reminder. A short video tour or a single strong photo with "tickets for tomorrow are live" and the link.
- Saturday and Sunday: stories only. Show the day's energy in real time, then let the feed breathe. You have a farm to run.
This rhythm slots straight into a bigger plan. If you want to see how the social rotation fits alongside email, texts, and ticket launches across the whole year, our seasonal marketing calendar lays out the full picture month by month.
Your next step
Likes are nice. Ticket sales are nicer. Both happen at once when every post has a purpose, and the ten types above give you a season’s worth of purposeful posts without guessing.
If you’d like a second set of eyes on your feed, that’s genuinely what we do all day. Request a farm growth review and we’ll look at your last month of posts, your posting rhythm, and your ticket page together, then tell you plainly what we’d change first.
Questions farm owners ask us about this
What should a farm post on social media to sell more tickets?
The posts that sell tickets are the ones tied to a specific date, offer, or deadline, not just pretty photos. Behind the scenes setup posts, early bird announcements, weekend previews, and last weekend reminders all give families a concrete reason to buy now. Rotate through them so every stage of the buying decision gets covered.
How many times a week should a farm post during the season?
Five purposeful posts a week beats fifteen random ones. A simple rhythm works well: a weekend recap on Monday, a "this weekend at the farm" post midweek, a guest spotlight or practical "what to know" post Thursday, and a final reminder Friday. Save Saturday for stories so you can actually run the farm.
When should a farm start posting before opening day?
Start three to six weeks before you open. Behind the scenes setup posts build anticipation while you stack hay bales and cut the maze, a "what's new this year" post four weeks out gives returning families a reason to come back, and a countdown in the final week turns all that attention into ticket sales.
Do social media posts actually sell farm tickets?
Yes, but only when each post asks families to act. A like is not a ticket. Posts with a clear price, date, and link, like an early bird announcement capped at the first 500 buyers, move followers from scrolling to buying. Random photo posts build awareness slowly but rarely sell tickets on their own.